For the rest of us.
Hashtags are a great way to promote yourself, your brand, a promotion or other campaign and expand your reach on social media. However, all hashtags are not created equal and it’s important to understand how users engage across different social media platforms. This presentation will help you better understand hashtags and how to use them.
The color of your logo says a lot about your brand. Companies spend billions of dollars each year building a brand you’ll recognize. Spotify’s lime green, Target’s red and Home Depot’s orange are all colors that help us easily identify with these brands.
In addition to color, design is a key factor in how consumers view your brand. According to a recent article published by the Harvard Business Review, the merging of brand and design are now more important than they have ever been. Apple, Starbucks and Nike are prime examples of design driving the brand. Font, size and shape are all design-related details that help develop a great brand and are an integral aspect of brand building.
However, color is just as important. Certain colors generate certain emotions and feelings and can even have an effect on conversion rates. Conversely, choosing the wrong color for your brand can send the wrong message and have impact on the way consumers view your product or service.
This infographic provides insight into how consumers view your brand based on the color you choose.
So what does color selection tell us?
Consumers believe that color increases brand recognition and view color as an important part of the decision making process when deciding to purchase a product or service.
Colors are also associated with certain feelings. Blue, the color of Facebook, conveys a feeling of honesty and trust. Red, the color of Target and Coke, is associated with excitement, energy and love.
The color you choose for your logo will have a significant impact and should be considered closely when building your brand.
Good or bad, ever wonder what you have in common with some of the worlds smartest people?
Helpful tips from Mark Cuban on starting a business.
Highly successful people understand how important it is to get off to a good start in the morning. While their habits vary, here are a few common examples that can help you jumpstart your day.
They Wake Up Early
Apple CEO Tim Cook, Starbucks CEO Howard Schultz, Virgin founder and CEO Richard Branson, Twitter co-founder Jack Dorsey and even Ben Franklin all have one thing in common…. they wake up early. And it’s typically before 5:30am while their competitors are sleeping.
They Eat A Healthy Breakfast
Whether they do it at home, on the way to work or at the office, most successful people make having a healthy breakfast a priority. Some executives, such as Hain Celestial CEO Irwin Simon, even make it a point to hold breakfast meetings. The idea is to manage your glycemic level and have complex carbohydrates that break down slowly and release energy throughout the day.
They Work Out
Twitter co-founder Jack Dorsey goes for a jog, while Apple CEO Tim Cook gets to the gym around 5am. That’s because studies show that physical fitness releases endorphins that help reduce stress and maximize energy. Successful people understand the importance of a healthy work/life balance and need a body that is free of stress and disease to operate at a high level.
They Plan Their Day
Most successful people start their day by planning and reviewing the 3 to 5 most important tasks for the day that need to be completed and prioritize them. They set goals and have a clear vision of what they want to accomplish.
Successful people want to outlearn everyone around them. They start their day by reading the newspaper, listening to an audiobook in the car on the way to work or read business publications such as The Harvard Business Review or Forbes Magazine. They are constantly looking for fresh ideas that they can bring to their business.