The color of your logo says a lot about your brand. Companies spend billions of dollars each year building a brand you’ll recognize. Spotify’s lime green, Target’s red and Home Depot’s orange are all colors that help us easily identify with these brands.
In addition to color, design is a key factor in how consumers view your brand. According to a recent article published by the Harvard Business Review, the merging of brand and design are now more important than they have ever been. Apple, Starbucks and Nike are prime examples of design driving the brand. Font, size and shape are all design-related details that help develop a great brand and are an integral aspect of brand building.
However, color is just as important. Certain colors generate certain emotions and feelings and can even have an effect on conversion rates. Conversely, choosing the wrong color for your brand can send the wrong message and have impact on the way consumers view your product or service.
This infographic provides insight into how consumers view your brand based on the color you choose.
So what does color selection tell us?
Consumers believe that color increases brand recognition and view color as an important part of the decision making process when deciding to purchase a product or service.
Colors are also associated with certain feelings. Blue, the color of Facebook, conveys a feeling of honesty and trust. Red, the color of Target and Coke, is associated with excitement, energy and love.
The color you choose for your logo will have a significant impact and should be considered closely when building your brand.