For the rest of us.
Few topics reach the masses in the way that Real Estate does. And whether you rent or own your home, everyone is involved to some extent. While we live in a Real Estate obsessed culture, it’s still one of the least understood sectors of our economy. Zillow, the leader in Real Estate data, is changing that by providing us with access to more information now than ever.
If you are considering purchasing a home or already own a home, Zillow Talk is a fascinating read that can help you better understand what drives the Real Estate market. The authors of Zillow Talk explain how they use their massive database to identify trends, debunk common myths and accurately predict home values. It’s an informative read, with valuable insights, that gets you thinking about the housing market in new ways.
Hashtags are a great way to promote yourself, your brand, a promotion or other campaign and expand your reach on social media. However, all hashtags are not created equal and it’s important to understand how users engage across different social media platforms. This presentation will help you better understand hashtags and how to use them.
The color of your logo says a lot about your brand. Companies spend billions of dollars each year building a brand you’ll recognize. Spotify’s lime green, Target’s red and Home Depot’s orange are all colors that help us easily identify with these brands.
In addition to color, design is a key factor in how consumers view your brand. According to a recent article published by the Harvard Business Review, the merging of brand and design are now more important than they have ever been. Apple, Starbucks and Nike are prime examples of design driving the brand. Font, size and shape are all design-related details that help develop a great brand and are an integral aspect of brand building.
However, color is just as important. Certain colors generate certain emotions and feelings and can even have an effect on conversion rates. Conversely, choosing the wrong color for your brand can send the wrong message and have impact on the way consumers view your product or service.
This infographic provides insight into how consumers view your brand based on the color you choose.
So what does color selection tell us?
Consumers believe that color increases brand recognition and view color as an important part of the decision making process when deciding to purchase a product or service.
Colors are also associated with certain feelings. Blue, the color of Facebook, conveys a feeling of honesty and trust. Red, the color of Target and Coke, is associated with excitement, energy and love.
The color you choose for your logo will have a significant impact and should be considered closely when building your brand.
Good or bad, ever wonder what you have in common with some of the worlds smartest people?
Helpful tips from Mark Cuban on starting a business.